With the use of AI technology on the rise, businesses are beginning to implement this technology into their marketing strategies. Did you know that over 75% of people globally are already using some form of AI technology in their day-to-day work?
Coast to Coast hears from Grant Farhall, Chief Product Officer at iStock and Getty Images, about how iStock’s AI technology can help businesses create meaningful connections with their audience.
This exciting new technology implemented at iStock by Getty Images allows businesses to use generative AI provided by iStock to turn their visions into content.

According to Farhall, “Generative AI by iStock empowers you to create compelling visuals to engage your audience. You can explore using AI with confidence by creating images and then downloading them with a commercial license and iStock’s standard legal identification.”
Be sure to tune in to Coast to Coast with Heather Dawson for an inside look at this innovative technology!
For more information, visit ai.istockphoto.com/itt or check out our YouTube:
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