Armenia Is About to Make Its Mark on the Global Travel Scene

If you’ve been scrolling travel TikTok lately, you might’ve noticed a new destination popping up — Armenia. With its ancient monasteries tucked into mountain cliffs, vibrant wine culture, and landscapes that look straight out of a fantasy epic, it’s quickly becoming that place on every explorer’s radar.

And now, Armenia is stepping onto the global stage in a major way.

This November 4–6, Armenia is showcasing its best at WTM London 2025, one of the biggest international travel and tourism events in the world. You’ll find them at Stand N7-412, where they’ll be sharing everything that makes the country unforgettable:

• History you can walk through (think monasteries older than most countries)
• Landscapes that move from wild forests to wide-open highlands
• Adventure travel that goes beyond hiking + climbing
• Wine culture that’s 6,000 years deep
• Food that feels like a hug from someone’s beloved grandmother

Armenia is showing up with a full crew — tour operators, hospitality leaders, and travel experts ready to help travelers, journalists, and tourism partners build experiences that don’t feel cookie-cutter.

The goal?
To put Armenia where it belongs: front and center on the world travel map.

Whether you’re a culture-seeker, nature lover, road trip person, wine traveler, or just someone who wants to go somewhere that feels deeply authentic — Armenia’s got something for you.

Want to check out Armenia at WTM?

Find them at Stand N7-412
November 4–6, 2025
Excel London

This is your sign to start planning the trip that everyone else will be asking you about later.