Everloving CEO talks about Surviving in the Music Biz

The music business has gone through some big changes over the last 15 years, in large part, due to technology. No longer does a handful of big record labels control access to who and what we listen to. Now, individuals and smaller, independent labels actually have a chance at succeeding in what was once a very exclusive industry.

One indie label and artist management company that has had huge success is Everloving. It started back in 2001 with Jack Johnson’s debut album Brushfire Fairytales. Since then, Everloving has grown to include many other talented artists, some of whom, like Johnson, were turned down by the big studios.

Everloving was co-founded by Andy Factor, former VP of A&R at Virgin Records.

California Life sat down with Factor, to find out how he has not only survived but thrived in this ever-changing business.

Check out our story below!