Making an Impact: $1.1 Million in Charitable Donations Celebrated at The American Express® Community Impact Event

This week, Heather Dawson attended a heartwarming day at the Community Impact Celebration, hosted by Impact Through Golf, the charitable foundation of The American Express®. Held at the scenic La Quinta Country Club, the event highlighted the powerful connection between golf, community, and giving back.

This year, Impact Through Golf awarded an incredible $1.1 million to 15 nonprofit organizations across the Greater Coachella Valley—funds generated from the 2025 American Express® PGA TOUR tournament. These donations support a broad range of causes, including health and wellness, youth and family programs, education, homelessness support, natural disaster recovery, and community improvement projects.

A portion of these funds also went toward emergency wildfire relief earlier this year, with contributions made to the American Red Cross Southern California Region and the California Community Foundation following January’s devastating fires.

Since its debut in 1960, The American Express® tournament has proudly donated over $67 million to more than 100 local nonprofits—making it not just a world-class sporting event but a tradition rooted in generosity and community uplift.

Shiz Suzuki, Vice President of Global Brand Sponsorships and Experiential Marketing at American Express, shared powerful words at the event:
“This tournament has brought our values to life by giving back to the Coachella Valley community. Through our partnership with the Impact Through Golf Foundation, we’re proud to continue supporting local organizations that make a lasting difference for residents and families across the region.”

The 15 charities honored this year each received funding to support their mission-driven work. From youth services to health support and disaster recovery, these organizations continue to strengthen the Coachella Valley community through meaningful, hands-on impact.

As Heather mingled with honorees, volunteers, and foundation partners, the excitement filled the air—not just for the generosity celebrated today, but for what’s ahead. With the energy building, Heather and the Coast to Coast TV team are already looking forward to covering the upcoming AMEX PGA tournament right here in La Quinta.

Stay tuned as we bring you more stories from the fairways, the foundation, and the heart of the Coachella Valley community—only on Coast to Coast TV with Heather Dawson.