As anticipation builds for the World Cup coming to the U.S., Coast to Coast TV featured a special Small Business Planning segment with Denise Press, highlighting how local businesses can turn global excitement into real opportunity.
Denise explained that major events like the World Cup bring more than celebration—they bring pressure. A surge in foot traffic, higher transaction volume, and increased customer expectations can overwhelm unprepared businesses. Her message was clear: preparation is everything.
Through the Visa and Main initiative, small businesses are being supported in three critical areas:
- Access to capital
- Reaching new customers
- Modern business tools
To thrive in fast-paced, high-volume environments, Denise emphasized the importance of:
- Digital payment solutions
- Strong security and fraud protection
- Real-time inventory and expense tracking
- Smooth, fast checkout experiences
These tools eliminate bottlenecks and long lines—allowing business owners to focus on what matters most: delighting customers.
Local businesses can learn more at Visa’s dedicated World Cup small business hub.
Watch the episode here:
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