Croatia – I Hear It’s Beautiful

The Croatian National Tourist Board has launched a landmark short film — Croatia – I Hear It’s
Beautiful — produced in collaboration with Academy Award nominee John Malkovich and 45-time
Emmy Award-winning producer Pete Radovich. This is not conventional destination marketing. It is
a cinematic travel experience — paced, scored, and composed like a film — designed to make
audiences feel Croatia before they visit it.

John Malkovich shines in this role – delivering in a way never seen before! It’s heartfelt, important, and a beautiful story of cultural emergence and learning.

Why This Film Is Different

Traditional destination marketing shows a place. This film invites viewers into one. The distinction
matters:

• Hollywood-caliber production. The film was made to the standard of a cinematic short, not
  a tourism ad. High production value drives higher viewer retention and emotional impact.
• Narrative-driven storytelling. Rather than a sequence of scenic highlights, the film follows
  an emotional arc — giving viewers a reason to keep watching and a feeling to carry forward.
• John Malkovich as a reflective presence. Rather than serving as a conventional narrator,
  Malkovich appears as a curious, thoughtful traveler — a voice that is personal and emotionally
  resonant rather than promotional.
• Beyond Dubrovnik. The film consciously expands Croatia’s story beyond its most famous
  landmarks, showcasing a wide national footprint that reflects the true breadth of the
  destination.
• Designed for conversion. Available in both a full cinematic version (6:21) and a short teaser
  (1:04), the content is optimized for use at multiple stages of the traveler decision journey.

Destinations Featured in the Film

The film spans Croatia from coast to continent, encompassing the following locations:

• Trogir (opening cinematic scenes)
• Zagreb Airport & Zagreb city centre
• Dubrovnik
• Split & Voćni Square
• Šibenik & St. Nicholas Fortress
• Kornati National Park
• Krka National Park
• Visovac Island
• Velebit Nature Park
• Zadar
• Pula
• Hvar
• Lastovo
• Opatija
• Slavonia & Đakovo
• Hum
• Istria (Kabola Winery)
• Mali Lošinj – Čikat Bay (recurring visual anchor)

Travel Themes & Audience Alignment

The film naturally weaves together the travel experiences most in demand among premium and
experiential travelers:

• Boutique island escapes and private sailing
• Winery visits and gastronomic trails (including Istria and Slavonia)
• UNESCO-listed historic towns and cultural heritage
• National parks, nature immersion, and wellness landscapes
• Coastal luxury and off-the-beaten-track discovery
• Shoulder and off-season travel (inland regions, wine routes, national parks)

W A T C H T H E F I L M
Full cinematic version (6:21): Croatia – I Hear It’s Beautiful (Full Version)
Short teaser (1:04): Croatia – I Hear It’s Beautiful (Short Version)