☀️A Mediterranean-Inspired Summer Escape on the East Coast
This June, Ultimate Provence and Chatham Bars Inn will welcome summer with an exclusive rosé celebration that blends the effortless elegance of the South of France with the coastal charm of Cape Cod.
Taking place on June 12, 2026, at the iconic Beach House Grill overlooking the Atlantic Ocean, the event is designed as a vibrant seasonal kickoff inspired by the Mediterranean art de vivre.
Guests will experience sunset cocktails, live entertainment, signature rosé tastings, and a family-style New England clambake set against the backdrop of the Cape Cod shoreline.
🌊Where Provence Meets New England
The evening brings together tastemakers, wine enthusiasts, and distinguished guests for a contemporary interpretation of Provence on the East Coast.
Throughout the event, guests can enjoy experiences inspired by the Ultimate Provence lifestyle, including rosé tastings and the brand’s signature Frosé made with Ultimate Provence rosé.
The partnership reflects a growing appetite for experiential luxury, where wine becomes part of a broader atmosphere shaped by design, cuisine, and destination-driven storytelling.
🥂The Ultimate Rosé Destination
From poolside tastings and sunset moments to boating excursions, private gatherings, and gourmet activations, Ultimate Provence has become woven into the guest journey across the property.
With more than 1,000 cases sold through curated resort experiences over the past two years, the two brands are positioning Cape Cod as one of the East Coast’s premier rosé destinations.
🍷A Wine Brand Built Around Design and Lifestyle
Nestled within the Plaine des Maures Natural Reserve in the South of France, Ultimate Provence extends across more than 100 acres of protected Mediterranean landscape.
Known for wines defined by freshness, elegance, and aromatic precision, the estate has also become recognized for its bold visual identity. Its iconic label-free bottle, inspired by 1920s design, has emerged as a signature object within the world of Provence rosé.
Featuring sculpted vertical lines that evoke sunlight across vineyard rows, the recyclable bottle was conceived not simply as packaging, but as a lifestyle statement that merges wine, architecture, and contemporary design.
✨Luxury Hospitality on the Cape
Originally opened in 1914, Chatham Bars Inn remains one of Cape Cod’s most celebrated oceanfront resorts, known for blending historic New England charm with modern luxury hospitality.
From sailing excursions to farm-to-table dining, the 25-acre property offers oceanfront accommodations, wellness experiences, culinary programming, and quintessential Cape Cod activities.
🌟Final Thoughts
As experiential luxury continues to shape modern hospitality, the partnership offers guests more than just a glass of rosé — it delivers a complete lifestyle escape where Provence meets the Atlantic coast.